Using Promotional Items As Marketing Tools
Promotional gifts are items branded with a company logo or trademark and distributed to clients, customers, employees, and the public for the purpose of promotion. These items are often referred to as freebies, freebie, or swag products. They serve as free incentives that increase client retention and drive sales. In addition, promotional gifts can create a sense of community among clientele, thus promoting brand loyalty.
The practice of using promotional items to drive traffic and build awareness among a target market is called marketing. Marketing through promotional gifts dates back to the ancient Greeks, who used laurel wreath to advertise a warlord. Today, it remains one of the most effective ways of publicly branding a business and creating brand awareness. Marketing by providing freebie choices, discount coupons, free samples, and other items that have a strong emotional appeal make companies stand out from their competition and attract new customers.
Promotional gifts are an attractive way to introduce a product to the general public so tay qua tang. Many companies choose to give their new products as promotional gifts during trade show exhibitions, fairs, or product launch events. For example, during the 2021 holiday season, many companies chose to distribute promotional gifts like water bottles or can wrap as a way to popularize their brand and give them something they could use while at home. Water bottles and can wrap with the logo of a particular brand were found everywhere at trade show exhibits. It was even challenging to find someone not carrying a water bottle.
Promotional gifts e.g. pens, notepads, mouse mats, and other office equipment are also given away at trade shows for the purpose of promoting the company’s brand. A pen with the company name and logo on it will be more likely to be kept and used by the person who receives it than one without. In a sense, the pen is a tangible reminder of the company brand – at least until the user closes it or discards it. The recipient of the promotional gifts may feel obligated to continue using it, thus increasing the company’s exposure.
A promotional gifts strategy is also effective when used with customer loyalty programs. When a new customer is brought in, the company may want to reward them with promotional items. If an existing client is brought into the company fold, the company may want to reward them with something that reflects the business’s good reputation. These types of strategies work especially well for smaller companies that do not have much room to invest in advertising and promotion campaigns and are therefore more successful with promotional gifts e.g.
A great way for a marketing firm to get into the mind of their clients is through the use of promotional gifts. By offering something free to loyal customers and potential clients they are able to tap into their emotions. This creates a bond between them and helps create brand loyalty. By following this marketing strategy, a business can increase its customer base and profits at a much faster rate.